There was a time when AI, data-driven marketing, etc. were extremely ambiguous concepts with some marketers considering the borderline ridiculous. Today, as we are nearly the beginning of a new decade, these innovative digital marketing trends are among the top activities conducted.
If you want to remain competitive in today’s digital marketplace, it is crucial for you to quickly adapt these changes that are rapidly evolving in the entire industry.
We live in a time where marketing is quickly evolving, and the consumer’s interests and behaviours are getting harder to predict. Hence, marketers can no longer keep using the same strategies and need to start implementing new trends.
As an digital marketing company in Pune, we aim to ensure that your marketing strategy for 2020 will be effective. Hence, we’ve created a list of the top digital marketing trends that are a must-have in 2020:
1. Direct messaging
With the insane amount of competition, customers are spoiled for choice. It doesn’t matter how big your brand is or how popular; your customer needs to feel connected to your brand if you want them to make a purchase. Hence, brands are making interactions with customers personal. With the help of direct messaging through social media networks and email marketing, direct messaging is one of the hottest digital marketing trends of 2020.
Multiple brands are using DM’ing to effectively communicate with their customers and building relations by addressing their complaints, takings sales order, or even merely sending them funny and relatable memes!
With brands going global, there is no appropriate time for them to expect customer interactions. This gave birth to the chatbots. An AI-based technology, chatbots gives brands the power to address their customer’s queries and complaints instantly, be it day or night. As these virtual assistants offer the best customer service, they have been widely popular throughout 2019 and will continue to trend in the digital marketing space in 2020 as well.
3. Voice Search & Smart Speakers
With the growing popularity of voice search and smart speakers like Alexa and Google Home, the way users search is completely revolutionised. Hence, if you want to spread brand awareness in 2020, voice search needs to be part of your strategy. This trend needs to be considered, especially when SEO content writing for your website and other articles published for your brand. Jetson is one such brand that has made the ultimate use of this strategy by allowing its customers to make voice-enabled purchases!
Based on the list above, it’s quite evident that machines and automation are going to be a big part of the digital marketing space, but the human touch is still essential. After all, at the core, digital marketing remains the same, ensuring people get what they want, when and where they want it. So are you ready for it?